About SEENIN

SEENIN was inspired by founder Lucy's daughter, Hester, and the difficulty her family experienced finding practical products that also looked good and felt comfortable to wear.

One of the first products developed was a specialist dribble bib designed to provide effective absorbency while helping keep the neck and clothing dry. From there, the range expanded to include feeding, clothing protection and other practical products for everyday life.

The name SEENIN reflects the idea that people should feel comfortable being “seen in” specialist products, rather than having to choose between practicality and appearance.

Fledglings has worked with SEENIN since 1998, and the range continues to offer thoughtful solutions shaped by the experiences of families and individuals with additional needs.

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